Selfmarketing and Brand Building

I find it crucial to market yourself, to me, marketing is the science of finding a need and filling it !

And when it comes to market myself, I try to define what is the need of my interlocutor and once it’s done I focus my conversation on what he/she needs.

If it’s for an interview for example, I would try to sell my skills based on what the recruiter is looking for but not only my skills count, the way I express myself and the words I use does! This is why I think, properly defining the need is very important, I see it like a base for selling yourself.

To build a brand, to my point of view, you need to have a solid idea of what you want to represent, what image you want the people to have of you.

To build the brand into the consumers mind, I think that you need to start promoting on social media (all of them, because they all have their strengths and weaknesses) and then start selling your items on these platforms as well, because it doesn’t cost you a dime, and there is no maintenance to do !

But you will still have to take care of your supply chain! But that is a whole other problem!